Şirketler WOMM'da nereye yatırım yapıyor?

PQ Media araştırma şirketinin çalışmasına göre WOMM en hızlı büyüyen pazarlama kategorisi. Çalışmada WOMM altında ahngi sektörlerin uygulamaların yükseldiği de yer alıyor. Aşağıda çalışmadan kısa bir alıntı var. Çalışmanın linki ise en altta...

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The WoM industry, which PQ Media was the first source to define, structure and size in 2007, includes two major sectors – content & service providers and ancillary products – as well as six additional segments within those sectors – strategy & consulting, WoM agencies, online communities, WoM media, research & measurement, and technology & tools. PQ Media defines WoM marketing as an alternative marketing strategy supported by research and technology, which encourages consumers to dialogue about products and services through various online and offline tactics, often facilitated by brand ambassadors. Industry spending increased at a compound annual growth rate (CAGR) of 37.6% from 2003 to 2008, as the rise in popularity of blogs, social networks and online communities led brands to shift dollars to WoM as part of integrated media solutions in their quest to engage more elusive consumers.

http://www.pqmedia.com/about-press-20090729-wommf.html